PPC Program Manager (Local PPC)

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Written by AI from the job title and company, not by JD Marketing Partners, so some details may not match this job. The employer's own page has the real description.

Overview

As a PPC Program Manager (Local PPC) at JD Marketing Partners, you will be responsible for strategizing, executing, and optimizing local pay-per-click advertising campaigns. Your primary focus will be on maximizing ROI for clients through targeted ad placements, effective keyword management, and continual performance analysis. This role requires a blend of creativity and analytical skills to drive local traffic and conversions, ensuring campaigns align with overall marketing objectives.

Job Responsibilities

• Develop and manage local PPC advertising strategies for diverse client portfolios.
• Conduct comprehensive keyword research to identify high-value terms relevant to client markets.
• Optimize ad campaigns across multiple platforms including Google Ads and Bing Ads.
• Monitor and analyze campaign performance metrics, making adjustments to strategies as required.
• Collaborate with the creative team to design compelling ad copy and visuals that drive engagement.
• Perform A/B testing of ads and landing pages to enhance campaign effectiveness.
• Provide regular reports and insights to clients on campaign performance and profitability.
• Stay updated on industry trends and changes in search engine algorithms that may affect PPC performance.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• A minimum of 3 years of experience in PPC management, particularly in local advertising.
• Proven track record of successful campaign management and measurable results.
• Strong knowledge of PPC tools and analytics platforms such as Google Analytics, SEMrush, and Moz.
• Excellent analytical skills, with the ability to interpret data and translate findings into actionable strategies.
• Effective communication and interpersonal skills to liaise with clients and team members.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The PPC Program Manager (Local PPC) will utilize various technologies and tools to enhance campaign performance, including Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics, SEMrush, and Microsoft Excel for reporting and analysis. Familiarity with A/B testing software and CRM tools will also be essential for effective campaign management and client interaction.

Ideal Candidates

The ideal candidate for this position will possess not only the technical expertise in PPC management but also the creativity to develop engaging ad content and the problem-solving skills to overcome challenges. Traits such as a strong attention to detail, a proactive attitude towards staying ahead in the rapidly evolving digital landscape, and a commitment to achieving the best results for clients will set a candidate apart. Moreover, strong collaborative skills and the ability to work within a team environment are essential for success in this role.