Principal/Director, Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Guidewire Software, so some details may not match this job. The employer's own page has the real description.

Overview

The Principal/Director, Product Marketing Manager at Guidewire Software is a strategic leadership role responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and elevate customer engagement. This position requires a deep understanding of market trends, customer needs, and competitive landscapes to effectively position Guidewire's product offerings. The ideal candidate will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure alignment and execution of marketing initiatives that drive demand and support the company's growth objectives.

Job Responsibilities

• Develop and implement integrated product marketing strategies that drive demand and awareness for Guidewire products.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Create compelling product messaging and value propositions that resonate with target audiences.
• Collaborate with product management to define product roadmaps and go-to-market strategies.
• Lead the development of sales enablement materials, including presentations, brochures, and case studies.
• Manage the execution of marketing campaigns, including digital marketing, content marketing, and events.
• Analyze metrics and feedback to assess the effectiveness of marketing strategies and make data-driven adjustments.
• Build strong relationships with key stakeholders and industry partners to enhance brand credibility and influence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7-10 years of experience in product marketing, ideally within the software or technology industries.
• Proven track record of developing successful go-to-market strategies and driving demand generation.
• Strong analytical skills, with the ability to interpret market research and translate it into actionable plans.
• Excellent verbal and written communication skills, with the ability to engage and influence diverse audiences.
• Demonstrated experience in managing cross-functional teams and working collaboratively across departments.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The Principal/Director, Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts. These include Customer Relationship Management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, analytics tools such as Google Analytics and Tableau, and project management applications like Asana or Trello. Proficiency in utilizing social media management platforms and content management systems is also essential for executing effective marketing campaigns.

Ideal Candidates

Ideal candidates for the Principal/Director, Product Marketing Manager position will possess a strategic mindset, demonstrating the ability to think critically and creatively. They will be adaptable and proactive, thriving in a fast-paced, dynamic environment. A strong focus on results, along with superior problem-solving skills, will help candidates excel in this role. Additionally, candidates should display excellent leadership qualities and an ability to inspire and motivate cross-functional teams, while maintaining a customer-centric approach to marketing initiatives.