Product Marketing Director

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Written by AI from the job title and company, not by Billtrust, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Director at Billtrust will play a pivotal role in driving the strategic direction and growth of our product offerings. This position entails leading product marketing initiatives for our suite of financial solutions, ensuring alignment with customer needs and market trends. The Director will work closely with cross-functional teams to develop effective go-to-market strategies, enhance product positioning, and support sales enablement efforts to maximize revenue opportunities. Additionally, the role involves analyzing market dynamics to drive innovation and maintain Billtrust's competitive edge.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with corporate goals.
• Lead the creation of compelling product positioning and messaging tailored to various customer segments.
• Coordinate with product management on product development stages to ensure marketing readiness.
• Analyze market trends to identify opportunities for product enhancement and new product development.
• Oversee the design and implementation of sales enablement materials and training programs.
• Manage marketing campaigns and promotions to drive product awareness and adoption.
• Collaborate with the sales team to refine pricing strategies and optimize sales performance.
• Monitor product performance metrics and adjust marketing strategies based on analysis and feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing, preferably in the financial services or technology industry.
• Proven track record of developing successful go-to-market strategies and executing marketing plans.
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Strong analytical skills with experience in market research and competitive analysis.
• Hands-on experience with digital marketing tools and metrics.
• Leadership experience with a strong ability to mentor and develop team members.

Technologies & Tools

The ideal candidate will be proficient in various marketing technologies and tools, including Customer Relationship Management (CRM) software, marketing automation platforms, data analytics tools, and project management software. Familiarity with digital marketing channels such as SEO, SEM, email marketing, and social media platforms is also crucial for effectively reaching and engaging target customers.

Ideal Candidates

Ideal candidates for the Product Marketing Director role at Billtrust will possess a strategic mindset with a strong customer-centric approach. They should demonstrate creativity in developing innovative marketing solutions while being data-driven, able to make informed decisions based on market insights. Exceptional interpersonal skills and the ability to work collaboratively within cross-functional teams are essential. A proactive nature with the capacity to thrive in a fast-paced environment will enhance their capability to achieve set objectives and drive successful marketing initiatives.