Product Marketing Director - Energy and Water Utilities

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Oracle, so some details may not match this job. The employer's own page has the real description.

The Product Marketing Director for Energy and Water Utilities at Oracle will be responsible for leading the marketing strategy and execution for solutions targeted at energy and water utility sectors. This pivotal role involves understanding market trends, customer needs, and competitive landscapes to drive product positioning, messaging, and go-to-market strategies. The Director will collaborate cross-functionally with product management, sales, and customer success teams to ensure alignment and maximize the success of our offerings in the marketplace.

Job Responsibilities

• Develop and execute comprehensive marketing plans to support product launches in the energy and water utilities market.
• Conduct thorough market research to identify customer needs, industry trends, and competitive positioning.
• Create compelling product messaging and positioning to clearly communicate the value proposition.
• Collaborate with sales teams to develop sales enablement tools and support their marketing activities.
• Oversee the creation of marketing content, including white papers, case studies, presentations, and digital assets.
• Manage and optimize campaigns and initiatives across digital and traditional channels.
• Monitor and analyze performance metrics; adjust strategies accordingly to maximize product adoption and revenue.
• Establish strong relationships with key customers and industry stakeholders to drive advocacy and feedback.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in product marketing, preferably within the energy and water utilities sector.
• Proven track record of successfully launching and managing marketing strategies for complex B2B products.
• Strong analytical skills and experience with market research and data analysis.
• Exceptional communication and presentation skills, with the ability to influence at all levels of the organization.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Technologies & Tools

The Product Marketing Director will utilize various technologies and tools to perform their role effectively. This includes Customer Relationship Management (CRM) systems like Salesforce, Marketing Automation platforms such as HubSpot or Marketo, data analytics tools such as Tableau or Google Analytics, and content management systems (CMS) for website and content development. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is also essential for creating reports and presentations.

Ideal Candidates

Ideal candidates for the Product Marketing Director role possess a strategic mindset coupled with creative thinking and problem-solving abilities. They should demonstrate a deep understanding of the energy and water utility industries and possess exceptional leadership skills to inspire cross-departmental collaboration. An effective communicator with a passion for technology and innovation will be well-suited to drive Oracle's marketing initiatives and engage clients effectively.