Product Marketing Director, Oracle Apps and Managed Services

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Written by AI from the job title and company, not by Rimini Street, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Product Marketing Director for Oracle Apps and Managed Services at Rimini Street, you will be responsible for developing and executing comprehensive marketing strategies aimed at enhancing the visibility and adoption of our offerings in the market. You will collaborate with sales, product management, and customer teams to understand market trends and customer needs while driving initiatives that align with the company’s strategic objectives. Your leadership will guide the marketing team in creating engaging content, product positioning, and campaign execution to ensure differentiated and impactful representations of our services in the marketplace.

Job Responsibilities

• Develop and implement product marketing strategies for Oracle Apps and Managed Services.
• Conduct market research to identify customer needs, market size, and competitive landscape.
• Create and maintain product positioning, value propositions, and messaging frameworks.
• Collaborate with cross-functional teams to launch new products and manage existing product lines.
• Drive marketing campaigns across various channels to enhance product visibility and lead generation.
• Analyze sales and marketing performance metrics to continuously optimize strategies.
• Train and support sales teams on product features, benefits, and competitive advantages.
• Manage overall marketing budgets, ensuring efficient allocation for maximum impact.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of experience in product marketing or related roles, particularly with Oracle Apps.
• Proven track record of successfully launching and managing complex technology products.
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent communication and presentation skills, with a focus on persuasive storytelling.
• Ability to work collaboratively with cross-functional teams in a dynamic environment.
• Analytical mindset with the ability to interpret data and make informed decisions.

Technologies & Tools

The Product Marketing Director will utilize various technologies and tools such as CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and project management software (e.g., Asana, Trello) to effectively manage product marketing efforts and measure their success. Familiarity with digital marketing tools and techniques will also be integral to this role.

Ideal Candidates

The ideal candidate will demonstrate a strategic mindset and a results-oriented approach, with a passion for technology and marketing. They should possess strong leadership skills, enabling them to inspire and mentor team members. A collaborative nature, combined with the ability to leverage analytical insights for decision-making, is crucial. Moreover, they should have an adaptive mindset to navigate evolving market dynamics and thrive in a fast-paced environment, driving innovation and enthusiasm throughout the organization.