Product Marketing Manager, Advanced Wound Care - Nationwide

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Job Overview

The Product Marketing Manager for Advanced Wound Care at Cardinal Health will be responsible for developing and executing marketing strategies to drive growth and market penetration within the advanced wound care segment. This role requires a solid understanding of the healthcare landscape, customer needs, and competitive dynamics. The ideal candidate will work closely with cross-functional teams including sales, clinical affairs, and R&D to ensure that product positioning and messaging meet market demands while aligning with corporate objectives.

Job Responsibilities

• Develop and implement comprehensive marketing plans to promote advanced wound care products.
• Conduct market research and analysis to identify customer needs and competitive threats.
• Create compelling marketing materials including brochures, presentations, and digital content.
• Collaborate with sales teams to enhance product knowledge and support their objectives.
• Manage product launches and promotional campaigns, ensuring timely execution and alignment with business goals.
• Analyze product performance metrics and provide actionable insights for improvement.
• Lead training sessions and workshops for internal teams and external stakeholders.
• Serve as a product expert, providing guidance on technical specifications and applications.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• A minimum of 5 years of experience in product marketing within the healthcare or medical device industry.
• Strong understanding of advanced wound care products and therapies.
• Proficient in market research methodologies and data analysis.
• Exceptional communication and presentation skills.
• Demonstrated ability to work collaboratively in a team-oriented environment.
• Strong project management capabilities with proven results in meeting deadlines.

Technologies & Tools

The Product Marketing Manager will utilize various technologies and tools such as CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and analytic tools (e.g., Google Analytics) to track marketing performance, customer engagement, and lead generation efforts. Familiarity with graphic design software (e.g., Adobe Creative Suite) may also be beneficial for creating marketing materials.

Ideal Candidates

The ideal candidate will possess a strong commercial acumen, along with strategic thinking and a results-oriented mindset. They should demonstrate adaptability and innovation, effectively navigating the complexities of the healthcare market. Excellent interpersonal skills are essential for building relationships with stakeholders. Proactive problem-solving abilities and a collaborative approach to team dynamics will further enhance their suitability for this role.