Product Marketing Manager (Contract)

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Written by AI from the job title and company, not by Rippling, so some details may not match this job. The employer's own page has the real description.

Overview

As a Product Marketing Manager (Contract) at Rippling, you will play a pivotal role in bridging the gap between product development and marketing strategies. You will be responsible for developing and executing marketing plans that drive product adoption and achieve defined business objectives. Collaborating closely with cross-functional teams, you will leverage market insights to position products effectively, drive go-to-market strategies, and engage target audiences to bolster brand presence and revenue growth.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business goals and target market needs.
• Conduct market research to gather insights on competitive landscape, customer needs, and emerging trends.
• Collaborate with product development teams to ensure product features are effectively communicated and optimized for the target audience.
• Create engaging marketing collateral, including presentations, product demos, and promotional materials.
• Design and implement go-to-market plans for new products and features, ensuring alignment with sales and customer success teams.
• Analyze performance metrics and feedback to refine marketing strategies and improve product positioning.
• Engage with customers and stakeholders to gather insights for future product enhancements and marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• 3+ years of experience in product marketing or related functions, preferably in a technology-driven environment.
• Strong understanding of product lifecycle management and marketing strategies.
• Proficient in analytics tools to track and measure marketing effectiveness.
• Exceptional communication and presentation skills, with the ability to influence stakeholders.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a data-driven approach to problem-solving.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts. This includes customer relationship management (CRM) software like Salesforce, analytics platforms such as Google Analytics, project management tools including Asana or Trello, and content creation software like Adobe Creative Suite. Familiarity with marketing automation tools like HubSpot or Marketo will also be essential to streamline campaigns and analyze performance metrics.

Ideal Candidates

Ideal candidates for the Product Marketing Manager position at Rippling possess a blend of analytical and creative skills, enabling them to develop impactful marketing strategies while interpreting data to drive decision-making. They are proactive self-starters who thrive in collaborative team environments, possess a deep understanding of customer needs, and demonstrate a commitment to continuous improvement and innovation. Strong leadership skills, coupled with the ability to adapt to changing market dynamics, makes them well-suited to contribute to Rippling's mission and objectives.