Product Marketing Manager, Create Marketing, Industry (Contract)

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Overview

The Product Marketing Manager for Create Marketing at Unity is responsible for defining and executing comprehensive marketing strategies that drive product positioning, messaging, and engagement. This role involves collaborating cross-functionally with product management, sales, and customer success teams to enhance customer understanding and adoption of Unity's products. The ideal candidate will leverage market insights and customer feedback to maximize product visibility, while also developing targeted campaigns that resonate with our audience in the gaming and creative industries.

Job Responsibilities

• Develop and implement product marketing strategies that align with Unity’s overall business objectives.
• Create and maintain product positioning and messaging that differentiates Unity’s offerings in the market.
• Conduct competitive analysis to identify market trends and opportunities for product improvement.
• Collaborate with sales teams to provide market insights and support the development of sales enablement materials.
• Design and execute go-to-market plans for new product launches and significant updates.
• Analyze marketing performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Engage with customers to gather feedback and testimonials to promote product capabilities.
• Manage relationships with external vendors and agencies to deliver high-quality marketing materials and campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related roles within the technology industry.
• Strong understanding of marketing principles, buyer personas, and product lifecycle management.
• Experience in the gaming or creative software industry is highly desirable.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Ability to work cross-functionally and manage multiple projects simultaneously.

Technologies & Tools

The Product Marketing Manager will work with various software and tools to execute their responsibilities effectively. This includes customer relationship management (CRM) systems such as Salesforce, marketing automation tools like HubSpot or Marketo, analytics platforms for measuring campaign performance, along with project management tools such as Trello or Asana. Familiarity with design software like Adobe Creative Suite may also be beneficial for creating marketing assets.

Ideal Candidates

The ideal candidates for this position are innovative thinkers with a passion for technology and a deep understanding of marketing dynamics. They are strategic problem solvers who thrive in collaborative environments and possess a keen ability to analyze data to inform decision-making. Strong interpersonal skills enable them to communicate effectively with various stakeholders, while their adaptability allows them to navigate the fast-paced changes characteristic of the tech industry. A successful Product Marketing Manager at Unity will be creative, results-oriented, and committed to delivering exceptional value to our customers.