Product Marketing Manager, Social Advertising

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Written by AI from the job title and company, not by Amazon, so some details may not match this job. The employer's own page has the real description.

Overview

The Product Marketing Manager for Social Advertising at Amazon will play a pivotal role in shaping and executing marketing strategies that promote our advertising solutions across social platforms. The ideal candidate will leverage their expertise in digital marketing and social media to enhance brand visibility, drive customer engagement, and ultimately boost sales for Amazon's diverse product lines. This individual will collaborate with cross-functional teams, analyze market trends, and utilize data-driven insights to optimize campaign performance while advocating for innovative ideas that align with our business goals.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for Amazon's social advertising products.
• Analyze market trends, customer needs, and competitive landscape to identify new opportunities.
• Coordinate with Product, Sales, and Engineering teams to create effective product messaging and positioning.
• Manage and optimize advertising campaigns for various social media platforms.
• Monitor and report on campaign performance metrics, providing actionable insights to stakeholders.
• Conduct market research to understand customer behavior and preferences.
• Collaborate with creative teams to produce engaging promotional materials and content.
• Engage with social media influencers and communities to amplify product reach.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in product marketing or digital marketing, specifically in social media advertising.
• Proven track record of managing successful marketing campaigns in a fast-paced environment.
• Strong analytical skills, with proficiency in data analysis tools and techniques.
• Exceptional written and verbal communication skills to articulate product benefits and strategies.
• Ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with an ability to prioritize and manage multiple tasks simultaneously.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to effectively execute marketing strategies and analyze performance. This includes marketing software platforms, CRM systems, social media management tools, Google Analytics, SEO tools, and campaign tracking systems. Familiarity with advertising platforms such as Facebook Ads Manager, Google Ads, and programmatic advertising tools is also highly beneficial.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical thinking, enabling them to devise innovative marketing strategies while also making data-informed decisions. They should be passionate about social media and digital advertising trends, demonstrating a keen ability to adapt to rapidly changing environments. A proactive and solution-oriented mindset, along with strong interpersonal skills, will facilitate effective collaboration with diverse teams and stakeholders. Additionally, the ability to thrive under pressure and maintain a results-driven focus will be essential for success in this fast-paced role.