Product Marketing Manager, Social Advertising, Social Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager for Social Advertising and Social Marketing at myGwork is responsible for developing and executing innovative marketing strategies that enhance the visibility of our LGBTQ+ business community. This role encompasses the management of social media marketing campaigns, collaboration with cross-functional teams, and analytics to optimize performance and reach targeted audiences. The ideal candidate will possess a blend of creativity and analytical prowess to drive brand engagement and growth through social advertising initiatives.

Job Responsibilities

• Develop and implement comprehensive social media marketing strategies that align with brand objectives and community values.
• Manage end-to-end social advertising campaigns, including planning, execution, performance analysis, and optimization.
• Collaborate with content creators, designers, and the product team to produce compelling marketing materials.
• Analyze market trends and competitive landscape to inform marketing strategies and tactics.
• Monitor and report on campaign performance metrics, adjusting strategies as necessary to achieve KPIs.
• Engage with the LGBTQ+ community and stakeholders to gather feedback and improve marketing efforts.
• Maintain brand integrity across all social media channels and ensure consistent messaging.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in product marketing or social media marketing, preferably in a community-focused organization.
• Proficient in social media advertising platforms such as Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads.
• Strong analytical skills with experience using analytics tools like Google Analytics, Facebook Insights, and others.
• Exceptional communication skills, both verbal and written, with the ability to articulate complex concepts effectively.
• A passion for LGBTQ+ advocacy and inclusion with a clear understanding of the community's unique marketing approaches.

Technologies & Tools

The Product Marketing Manager will utilize various technologies and software tools, including but not limited to social media management platforms like Hootsuite or Buffer, analytics tools such as Google Analytics and Facebook Insights, CRM applications, and design software like Adobe Creative Suite. Familiarity with content management systems (CMS) such as WordPress may also be beneficial for cross-channel marketing efforts.

Ideal Candidates

The ideal candidate for this position is a dynamic and creative marketing professional with a strong commitment to advocating for the LGBTQ+ community. They are adaptable, proactive, and possess an analytical mindset that translates data into actionable strategies. Successful candidates should demonstrate strong project management skills, the ability to work collaboratively in a team environment, and a passion for social marketing that resonates with diverse audiences.