Product Marketing Manager, Social Advertising, Social Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager for Social Advertising at myGwork will lead strategic initiatives to promote and deliver our social marketing campaigns focusing on the LGBTQ+ business community. This role encompasses market research, competitive analysis, product positioning, and messaging strategies to enhance our brand presence across various social media platforms. The manager will collaborate closely with cross-functional teams, including sales, design, and product development, to ensure alignment and execution of marketing strategies that resonate with our target audiences.

Job Responsibilities

• Develop and implement comprehensive social marketing strategies to drive engagement and growth within the LGBTQ+ business community.
• Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats within the social advertising landscape.
• Collaborate with creative teams to produce compelling content and visuals tailored for social media platforms.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage budgets and allocate resources effectively to maximize ROI on social advertising initiatives.
• Build strong relationships with key stakeholders and industry partners to enhance brand visibility and advocacy.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• Minimum of 5 years of experience in product marketing, with a focus on social media or digital advertising.
• Proven track record of successful marketing campaigns and project management experience.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Familiarity with social media platforms and tools such as Facebook Ads, Twitter Ads, Instagram, LinkedIn, and Google Analytics.

Technologies & Tools

The Product Marketing Manager will utilize a range of technologies and tools to enhance the effectiveness of marketing initiatives. Key platforms include social media management tools such as Hootsuite and Buffer, analytics software like Google Analytics and social media insights tools, and design software such as Adobe Creative Suite for content creation. Familiarity with CRM systems will also be advantageous for managing customer relationships and tracking engagement metrics.

Ideal Candidates

Ideal candidates for this role will possess a passion for social marketing and a deep commitment to promoting inclusivity within the business environment. They should be innovative thinkers with a collaborative spirit, able to work effectively across departments. Strong interpersonal skills, adaptability to change, and a genuine desire to empower the LGBTQ+ community through impactful marketing strategies are essential qualities that will ensure success in this position.