Product Marketing Manager (US - Contract)

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Written by AI from the job title and company, not by Expedia Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Product Marketing Manager at Expedia Group, you will play a pivotal role in driving the success of our product offerings by developing and executing robust marketing strategies. Your primary responsibilities will involve collaborating with cross-functional teams to articulate our value propositions, analyzing market trends, and executing product positioning to enhance customer engagement. In this contract role, you will also focus on optimizing product launches and ensuring our marketing efforts align with business goals, thereby contributing to revenue growth and brand awareness.

Job Responsibilities

• Develop comprehensive marketing strategies to effectively position and promote product offerings in the marketplace.
• Conduct market research to identify customer needs and competitive landscape, ensuring insights drive product decisions.
• Collaborate with product teams to define product features and benefits that resonate with target audiences.
• Plan and execute product launches, including the development of marketing collateral, social media campaigns, and press releases.
• Create and manage promotional budgets to maximize campaign reach and effectiveness.
• Monitor and analyze performance metrics, adjusting strategies as necessary to achieve marketing objectives.
• Engage with sales teams to provide product training and support for key accounts and stakeholders.
• Work closely with external partners and agencies to enhance promotional efforts and co-marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related roles, preferably within the travel or technology sectors.
• Strong understanding of marketing principles and consumer behavior analysis.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with diverse teams.
• Proficiency in data analysis tools and marketing automation platforms.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with digital marketing strategies including SEO, PPC, and social media marketing.

Technologies & Tools

In the role of Product Marketing Manager, you will utilize a range of technologies and tools that include CRM software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytical tools such as Google Analytics and Tableau. Familiarity with project management tools like Asana or Trello will also be beneficial to track campaign progress and collaborate effectively with colleagues.

Ideal Candidates

Ideal candidates for the Product Marketing Manager position will possess a blend of creativity and analytical skills, with a passion for the travel industry. They will be proactive and results-driven, with a track record of successfully launching products and driving marketing initiatives that resonate with users. Strong leadership qualities, combined with an innate ability to inspire and collaborate, will be essential as they work across multiple teams to bring innovative solutions to market.