Product Marketing, Senior Manager

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Written by AI from the job title and company, not by Medallia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager at Medallia will play a critical role in driving the market positioning and messaging for our innovative solutions. This position requires a strategic thinker who can translate complex product features into clear benefits while delivering compelling narratives to diverse audiences. The Senior Manager will collaborate closely with product development, sales, and go-to-market teams to enhance product launches, drive adoption, and ensure market competitiveness. You will leverage competitive analysis and customer insights to inform and execute marketing strategies that engage and convert potential users.

Job Responsibilities

• Develop and execute comprehensive marketing plans that enhance product visibility and drive user engagement.
• Lead go-to-market strategies for product launches, ensuring alignment with broader business objectives.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for growth.
• Collaborate with cross-functional teams, including sales, product management, and customer success, to create cohesive marketing campaigns.
• Create compelling product messaging and positioning that resonates with target audiences.
• Measure and analyze the performance of marketing initiatives and adjust strategies as necessary.
• Provide training and support for sales teams to effectively communicate product value propositions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in product marketing, preferably in a technology-driven environment.
• Demonstrated ability to create and implement successful marketing strategies.
• Strong analytical skills with experience in quantitative research and data interpretation.
• Exceptional communication and presentation skills.
• Proficiency with marketing automation tools and CRM software.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to optimize marketing strategies and campaigns. This encompasses the use of CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), analytics tools (Google Analytics, Tableau), and communications tools (Slack, Zoom) to ensure accurate tracking of marketing efforts and effective team collaboration.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager role at Medallia are individuals who possess a blend of creativity and analytical thinking. They should be highly motivated, detail-oriented, and capable of effectively managing multiple projects simultaneously. A successful candidate will embody strong leadership qualities, demonstrate an ability to work well within teams, and maintain a customer-focused mindset that drives engagement and satisfaction. Adaptability and innovative thinking in response to market trends are also key characteristics of an ideal fit for this position.