Product Marketing Strategy Manager (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by The Shyft Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Strategy Manager at The Shyft Group is responsible for leading the development and execution of comprehensive marketing strategies that drive product adoption, growth, and profitability across our product lines. This role involves analyzing market trends, competitive landscape, and customer needs to inform product positioning and messaging. The successful candidate will collaborate with cross-functional teams, leverage data-driven insights, and manage stakeholder relationships to enhance the overall market presence of The Shyft Group's offerings.

Job Responsibilities

• Develop and execute marketing strategies that align with overall business goals and product roadmaps.
• Conduct in-depth market research to identify customer needs, market trends, and competitive insights.
• Collaborate with product development teams to create product positioning and messaging frameworks.
• Oversee the execution of marketing campaigns and programs across multiple channels (digital, print, events).
• Analyze campaign performance and market response, providing actionable recommendations for enhancement.
• Manage product launches and coordinate cross-functional teams to ensure timely and successful introduction to the market.
• Develop sales enablement tools and collateral to support the sales team in their efforts to drive revenue.
• Foster relationships with external partners and vendors to enhance marketing reach and capability.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• A minimum of 5 years of experience in product marketing or go-to-market strategy.
• Proven track record of executing successful marketing campaigns and product launches.
• Excellent analytical skills and proficiency in market research methodologies.
• Strong communication skills with the ability to influence and engage stakeholders at all levels.
• Experience with digital marketing tools and strategies, including SEO, SEM, and content marketing.
• Ability to work collaboratively in a fast-paced, remote environment.

Technologies & Tools

The Product Marketing Strategy Manager will be expected to utilize a range of technologies and tools to enhance marketing strategies and campaigns. These may include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, analytics tools such as Google Analytics, and project management systems like Asana or Trello. Proficiency in Microsoft Office Suite and presentation software will also be essential for effectively communicating ideas and strategies to stakeholders.

Ideal Candidates

The ideal candidate for the Product Marketing Strategy Manager position will embody a strategic mindset with a passion for driving product success in a competitive marketplace. They will be detail-oriented, data-driven, and able to adapt quickly to evolving market conditions. Strong interpersonal skills and the capability to work effectively within a remote team setting are crucial. Candidates should demonstrate creativity in problem-solving, possess initiative to pursue new opportunities, and maintain a customer-centric approach in all marketing initiatives.