Programmatic Campaign Manager

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Written by AI from the job title and company, not by MediaNews Group, so some details may not match this job. The employer's own page has the real description.

Overview

The Programmatic Campaign Manager at MediaNews Group will be responsible for the strategic planning, execution, and optimization of programmatic advertising campaigns across various digital platforms. This role will require collaboration with internal teams and external partners to drive performance and ensure campaigns meet designated objectives. The ideal candidate will leverage data-driven insights to refine targeting strategies, increase ROI, and enhance overall campaign effectiveness. A strong understanding of programmatic advertising technologies and a passion for digital marketing are essential for success in this role.

Job Responsibilities

• Develop and implement programmatic advertising strategies that align with client objectives and brand guidelines.
• Manage the planning, execution, and optimization of campaigns across various programmatic platforms.
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Collaborate with creative and analytics teams to enhance campaign effectiveness and creative execution.
• Conduct A/B testing and utilize results to refine targeting and messaging strategies.
• Maintain an up-to-date knowledge of industry trends, developments, and emerging technologies.
• Work with vendors and partners to negotiate pricing and ensure optimal media placements.
• Provide clients with regular performance reports and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3-5 years of experience in programmatic advertising or digital marketing.
• Expert knowledge of programmatic advertising platforms such as Google DV360, The Trade Desk, or similar.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet tight deadlines.
• Familiarity with key performance indicators (KPIs) and metrics related to digital campaigns.

Technologies & Tools

The Programmatic Campaign Manager will utilize a variety of technologies and tools to manage campaigns effectively. Key tools include programmatic advertising platforms such as Google DV360 and The Trade Desk, analytics tools such as Google Analytics and Tableau, and CRM systems for tracking customer interactions. Familiarity with ad servers, Demand-Side Platforms (DSPs), and Supply-Side Platforms (SSPs) is also critical to ensure seamless campaign execution.

Ideal Candidates

Ideal candidates for the Programmatic Campaign Manager position possess a proactive and analytical mindset, characterized by a strong desire to drive performance through data-driven decision-making. They should exhibit exceptional organizational skills and the ability to thrive in a fast-paced, collaborative environment. Strong communicators with a deep understanding of digital marketing trends will excel in this role, as will those who demonstrate creativity in problem-solving and a dedication to ongoing learning and professional growth.