Programmatic Campaign Manager

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Written by AI from the job title and company, not by MediaNews Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Campaign Manager at MediaNews Group will be responsible for the strategic planning, execution, and optimization of programmatic advertising campaigns across various digital platforms. This role requires a deep understanding of programmatic technologies, data analytics, and market trends to enhance the effectiveness of advertising strategies while driving revenue growth. The ideal candidate will collaborate with internal teams and external vendors to ensure seamless campaign operations and deliver accurate reporting on campaign performance.

Job Responsibilities

• Develop, implement, and manage programmatic advertising strategies to meet client objectives and drive overall campaign performance.
• Oversee the end-to-end execution of programmatic campaigns, ensuring timely delivery and adherence to client specifications.
• Analyze campaign performance data to optimize and enhance targeting, bidding strategies, and creative variances.
• Collaborate with the sales team to provide insights and recommendations for programmatic inventory and pricing strategy.
• Utilize attribution models and reporting tools to generate client reports, summarizing key metrics and insights.
• Stay updated on industry trends, emerging technologies, and best practices in programmatic advertising.
• Build and maintain strong relationships with demand and supply partners to ensure quality inventory and effective campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of experience in programmatic advertising or digital marketing.
• Proficiency in programmatic buying platforms (e.g., Google DV360, The Trade Desk) and analytics tools (e.g., Google Analytics).
• Strong knowledge of display advertising, audience segmentation, and data-driven marketing.
• Exceptional analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and interpersonal skills, capable of working collaboratively with various teams.
• Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.

Technologies & Tools

The Programmatic Campaign Manager will utilize a variety of technologies and tools such as programmatic advertising platforms (e.g., Google Marketing Platform, The Trade Desk), data management platforms (DMPs), customer relationship management (CRM) software, and analytics tools (e.g., Tableau, Google Analytics) to effectively manage campaigns and analyze performance metrics.

Ideal Candidates

Ideal candidates for the Programmatic Campaign Manager position will possess a proactive attitude, a passion for digital marketing, and a strong desire to drive results. They should be innovative thinkers who can adapt to changing market conditions and have a keen eye for detail. Candidates should also demonstrate a commitment to data-driven decision-making and possess excellent problem-solving skills for optimizing campaign strategies. The ability to work in a fast-paced environment while maintaining high levels of accuracy is essential.