Programmatic Campaign Manager

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Written by AI from the job title and company, not by MediaNews Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Campaign Manager at MediaNews Group is responsible for overseeing the planning, execution, and optimization of programmatic advertising campaigns. This role involves collaboration with various stakeholders to ensure campaigns meet performance goals and deliver exceptional results. The Programmatic Campaign Manager will utilize analytics tools to track the effectiveness of campaigns and implement strategies that enhance overall digital advertising efforts, driving client satisfaction and revenue growth.

Job Responsibilities

• Develop and execute programmatic campaign strategies across various platforms to achieve client objectives.
• Monitor and optimize ongoing campaigns, ensuring alignment with defined KPIs and ROIs.
• Conduct in-depth analyses of campaign performance and provide actionable insights to stakeholders.
• Collaborate with sales and creative teams to develop innovative advertising solutions for clients.
• Stay updated on industry trends, technologies, and best practices in programmatic advertising.
• Manage relationships with demand-side platforms (DSPs) and other key vendors.
• Prepare and present regular performance reports to clients, highlighting successes and areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years experience in programmatic advertising and digital marketing.
• Proficiency in using programmatic platforms and tools (e.g., Google Marketing Platform, The Trade Desk, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, both written and verbal.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with HTML, JavaScript, and web analytics tools is a plus.

Technologies & Tools

The Programmatic Campaign Manager will work with various technologies and tools essential for the execution and analysis of digital advertising campaigns. Key tools include programmatic advertising platforms such as Google Marketing Platform and The Trade Desk, data analytics software for performance monitoring, and content management systems for campaign tracking. Familiarity with customer relationship management (CRM) systems and other digital marketing tools is also beneficial for a holistic campaign management approach.

Ideal Candidates

The ideal candidate for the Programmatic Campaign Manager position at MediaNews Group is a results-oriented professional with a passion for digital marketing and a deep understanding of programmatic advertising. They exhibit strong problem-solving skills and an analytical mindset, allowing them to drive campaign performance. Effective communication and collaboration skills are essential for working with cross-functional teams and clients. A self-motivated individual who thrives in a dynamic environment and possesses a keen interest in industry trends will excel in this role.