Programmatic Campaign Manager

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Written by AI from the job title and company, not by MediaNews Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Campaign Manager at MediaNews Group will be responsible for overseeing and optimizing programmatic advertising campaigns across various digital platforms. This role entails coordinating with internal teams and external partners, analyzing campaign performance metrics, and implementing strategic adjustments to achieve targeted objectives. The ideal candidate will exhibit strong analytical skills, proficiency in programmatic trading platforms, and a keen understanding of the digital advertising landscape.

Job Responsibilities

• Manage and optimize programmatic campaigns from inception to completion, ensuring alignment with client goals and budget.
• Analyze campaign performance data to identify trends and opportunities for improvement, and report findings to relevant stakeholders.
• Collaborate with cross-functional teams, including sales, creative, and analytics, to streamline processes and enhance campaign effectiveness.
• Continuously test and refine campaign strategies, utilizing A/B testing and other methodologies to drive results.
• Maintain up-to-date knowledge of digital advertising trends, programmatic technologies, and industry best practices.
• Manage relationships with key vendors and partners to ensure seamless execution of advertising initiatives.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in programmatic advertising or digital media buying.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics or similar platforms.
• Experience with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs).
• Excellent communication and presentation skills, enabling effective collaboration with clients and team members.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

Technologies & Tools

The Programmatic Campaign Manager will be expected to utilize a variety of technologies and tools, including demand-side platforms such as The Trade Desk and Adobe Advertising Cloud, analytics tools including Google Analytics and Tableau, as well as ad serving technologies like DoubleClick. Familiarity with programmatic data management platforms (DMPs) and Customer Relationship Management (CRM) systems will also be advantageous in this role.

Ideal Candidates

The ideal candidate for the Programmatic Campaign Manager position will possess a strong analytical mindset and a detail-oriented approach to problem-solving. They will demonstrate initiative and adaptability in a fast-paced environment while maintaining a customer-centric focus. Furthermore, successful candidates will exhibit excellent organizational skills, the capability to work both independently and collaboratively, and the ability to think strategically in navigating the evolving digital advertising landscape.