Programmatic Campaign Manager

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Written by AI from the job title and company, not by Theorem, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Campaign Manager at Theorem will play a pivotal role in overseeing the strategy, execution, and optimization of programmatic advertising campaigns. Responsible for managing client relationships, monitoring campaign performance, and collaborating with cross-functional teams, the candidate will ensure that all campaigns meet objectives and drive success. This position requires a strong analytical mindset, attention to detail, and the ability to stay abreast of industry trends and innovations in programmatic advertising.

Job Responsibilities

• Develop, implement, and manage programmatic advertising campaigns across multiple platforms.
• Monitor and analyze campaign performance metrics to optimize media strategies and maximize ROI.
• Collaborate with internal teams, including creative and analytics, to ensure alignment on campaign objectives and deliverables.
• Manage client communications and relationships, providing regular updates and strategic insights on campaign performance.
• Conduct in-depth analysis and reporting of campaign results, offering recommendations for future campaigns.
• Stay updated on industry trends, platform updates, and best practices to enhance campaign effectiveness.
• Oversee budget management and ensure campaigns are executed within stipulated financial guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in programmatic advertising and campaign management.
• Strong knowledge of programmatic platforms such as DSPs, DMPs, and ad servers.
• Proficient in data analysis and experience with analytics tools, such as Google Analytics or similar.
• Exceptional communication and presentation skills, both written and verbal.
• Ability to work under pressure and manage multiple projects simultaneously.
• Demonstrated problem-solving skills and a results-oriented approach.

Technologies & Tools

The Programmatic Campaign Manager will utilize various technologies and tools including demand-side platforms (DSPs), data management platforms (DMPs), and advanced analytics software. Familiarity with industry-standard tools such as Google Ads, The Trade Desk, or AdRoll will be beneficial. Additionally, expertise in Excel and data visualization tools is expected to effectively interpret and communicate campaign performances.

Ideal Candidates

Ideal candidates for the Programmatic Campaign Manager role will possess a strong analytical proficiency combined with creativity and strategic thinking. They will be proactive, data-driven, and have a passion for digital advertising. A successful individual will demonstrate outstanding organizational skills, adaptability in dynamic environments, and the ability to forge strong relationships with clients and team members alike. They will thrive in a fast-paced setting and be committed to continuous improvement and learning within the programmatic advertising domain.