Programmatic Growth Marketing Manager (Paid Media)

About this kind of role

What a Programmatic Growth Marketing Manager (Paid Media) usually does. The employer's own details are in the listing.

Typically does: This role focuses on managing and optimizing paid advertising campaigns across various digital platforms. Responsibilities include planning, executing, and analyzing programmatic advertising initiatives to drive user acquisition and business growth. They often manage budgets, define target audiences, and implement strategies to maximize return on ad spend. A key aspect involves using data to continuously improve campaign performance and identify new opportunities.

Tools and skills: Proficiency in demand-side platforms (DSPs) like Google Display & Video 360 and The Trade Desk, experience with data analytics tools (Google Analytics, Adobe Analytics), and a strong understanding of programmatic advertising concepts, including audience segmentation and bidding strategies are essential.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision making, and a desire to optimize advertising campaigns for maximum impact are often successful in this role.