Programmatic Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Goodway Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Media Manager at Goodway Group will play a critical role in executing and optimizing programmatic advertising campaigns across various digital platforms. This position requires a strong analytical mindset to assess campaign performance and implement strategic improvements to maximize ROI for clients. The Programmatic Media Manager will collaborate closely with cross-functional teams to design effective media strategies, ensuring alignment with clients' objectives while staying abreast of industry trends and innovations.

Job Responsibilities

• Develop and manage programmatic media strategies to align with client goals and objectives.
• Monitor, analyze, and optimize campaign performance metrics to enhance effectiveness and efficiency.
• Conduct research on industry trends and technology developments to ensure the use of best practices in programmatic buying.
• Collaborate with data analytics teams to extract insights and provide actionable recommendations.
• Create and maintain strong relationships with clients, ensuring constant communication and satisfaction.
• Oversee the bidding process, budget allocation, and invoicing for programmatic campaigns.
• Lead internal teams in defining campaign KPIs and developing measurement frameworks.
• Prepare and present comprehensive reports and insights to clients on campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in programmatic advertising or digital media buying.
• Proficiency with major DSPs (Demand-Side Platforms) and programmatic technologies.
• Strong analytical skills and experience with data analysis and reporting tools.
• Excellent communication skills with a proven ability to build relationships.
• Knowledge of media planning and buying best practices.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Programmatic Media Manager will utilize various technologies and tools intrinsic to the programmatic advertising ecosystem. Familiarity with Demand-Side Platforms (DSPs) such as Google DV360, The Trade Desk, or MediaMath is essential. Proficiency in data analytics platforms like Google Analytics and reporting tools like Tableau will also be necessary to analyze performance metrics and generate insightful reports. Experience with ad servers and tagging solutions, as well as programmatic creative platforms, is advantageous.

Ideal Candidates

Ideal candidates for the Programmatic Media Manager position will exhibit a combination of strategic thinking and technical proficiency in digital advertising. They should possess strong problem-solving skills and an aptitude for leveraging data to inform decisions. A proactive and collaborative approach is crucial, as the role involves working with various stakeholders. Additionally, candidates should demonstrate a continuous drive for learning and adapting to rapidly evolving technologies and market dynamics within the programmatic landscape.