Project Manager, Performance Marketing

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Written by AI from the job title and company, not by First Media US, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Project Manager, Performance Marketing at First Media US will oversee the planning, execution, and optimization of performance marketing initiatives. The successful candidate will collaborate closely with cross-functional teams to drive campaign performance, analyze data for actionable insights, and ensure that marketing objectives are met. This role requires a strategic thinker with a quantitative mindset, dedicated to enhancing the customer experience through data-driven decision-making and innovative marketing solutions.

Job Responsibilities

• Lead the planning and implementation of performance marketing campaigns across various digital channels.
• Coordinate with creative, analytics, and product teams to develop and refine marketing strategies.
• Analyze campaign performance metrics and provide detailed reports and insights to stakeholders.
• Manage budgets, forecasting, and allocation of marketing resources to optimize spend and drive ROI.
• Continuously test and validate new marketing channels and strategies to maximize efficiency and effectiveness.
• Act as the primary point of contact for project management, ensuring timelines and deliverables are met.
• Utilize marketing automation tools to streamline processes and improve campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
• Proven experience managing multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel.
• Knowledge of SEM, SEO, social media, email marketing, and conversion rate optimization.
• Exceptional verbal and written communication skills, with the ability to present complex information clearly.
• Familiarity with marketing automation platforms and CRM systems.

Technologies & Tools

The Project Manager, Performance Marketing will utilize a variety of technologies and tools essential for executing effective marketing strategies. Commonly used tools include Google Analytics for tracking and reporting website performance, various marketing automation platforms for campaign management, customer relationship management (CRM) systems for managing customer interactions, and project management software for tracking project timelines and deliverables.

Ideal Candidates

The ideal candidate for this position will possess a balance of creative and analytical capabilities, along with strong leadership and communication skills. They should be detail-oriented, proactive, and able to thrive in a dynamic environment. A passion for performance marketing and a commitment to continuous improvement will enable the candidate to drive successful outcomes and engage effectively with stakeholders across the organization.