Project Manager, Performance Marketing

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Written by AI from the job title and company, not by First Media US, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Project Manager, Performance Marketing at First Media US will be pivotal in driving marketing initiatives, optimizing campaign performance, and ensuring alignment with company objectives. This role encompasses strategizing, executing, and analyzing performance marketing projects, collaborating across departments to enhance brand visibility and maximize return on investment. The ideal candidate will bring a combination of leadership, analytical skills, and a deep understanding of digital marketing channels to foster project success and contribute to the overall growth of the organization.

Job Responsibilities

• Lead the planning, execution, and delivery of performance marketing projects, ensuring alignment with strategic goals.
• Develop and implement comprehensive performance marketing strategies across various digital channels.
• Analyze campaign performance metrics to derive insights and optimize future marketing efforts.
• Collaborate with cross-functional teams, including creative, product, and analytics, to enhance project outcomes.
• Manage budgets, timelines, and resources effectively to ensure project milestones are met.
• Present performance results and recommendations to stakeholders and senior management.
• Stay abreast of industry trends and emerging technologies to leverage best practices in performance marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• A minimum of 5 years of experience in project management within a performance marketing environment.
• Proven track record of successfully managing simultaneous marketing projects.
• Strong analytical skills with a deep understanding of digital marketing metrics and tools.
• Excellent interpersonal and communication skills, both written and verbal.
• Proficiency in project management software and tools such as Asana, Trello, or Microsoft Project.
• Certifications in project management (PMP, Agile) are highly desirable.

Technologies & Tools

The Project Manager, Performance Marketing will utilize a variety of technologies and tools to enhance project efficiency and effectiveness. This includes project management software such as Asana or Trello, analytics tools like Google Analytics and Adobe Analytics for tracking campaign performance, and digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising networks. Familiarity with Marketing Automation tools, CRM software, and reporting dashboards will also be essential to streamline processes and deliver actionable insights.

Ideal Candidates

Ideal candidates for the Project Manager, Performance Marketing position will possess exceptional organizational skills, strong attention to detail, and the ability to adapt in a fast-paced environment. They should demonstrate a data-driven mindset, showcasing the capability to analyze complex data sets and derive strategic recommendations effectively. Excellent leadership and communication abilities will be paramount, ensuring successful collaboration with diverse teams. A genuine passion for digital marketing trends, along with a proactive approach to problem-solving, will also characterize a successful candidate for this role.