Regional Marketing Manager, North America Higher Education (USA REMOTE)

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Job Overview

The Regional Marketing Manager for North America Higher Education at Turnitin is responsible for developing and executing strategic marketing initiatives that drive awareness, engagement, and adoption of Turnitin's products within the higher education sector. This position requires a deep understanding of the education landscape, the ability to analyze market trends, and the skill to build relationships with key stakeholders. The successful candidate will collaborate with cross-functional teams to craft marketing campaigns that highlight the value of Turnitin products, ultimately contributing to the growth and success of the organization's presence in the North American market.

Job Responsibilities

• Develop and implement comprehensive marketing plans to drive enrollment and increase product usage among higher education institutions.
• Analyze market trends and customer insights to identify opportunities for growth and optimize marketing strategies.
• Collaborate with sales, product, and content teams to create impactful marketing materials that resonate with target audiences.
• Manage campaigns across various digital platforms, including social media, email, and web, ensuring consistency in messaging and branding.
• Coordinate the execution of promotional events, webinars, and academic conferences to promote Turnitin products.
• Oversee the regional marketing budget, ensuring effective allocation of resources and tracking ROI on marketing initiatives.
• Monitor and report on the performance of marketing campaigns, adjusting tactics as necessary based on data-driven insights.
• Build and nurture relationships with key stakeholders in the higher education community, including administrators and faculty.

Qualifications

• Bachelor's degree in Marketing, Business, Education, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in marketing, with a focus on higher education or educational technology strongly preferred.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with experience in market analysis and performance measurement.
• Excellent written and verbal communication skills; ability to present ideas clearly and persuasively.
• Proficiency in digital marketing channels and tools, including social media, email marketing, and content marketing.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Technologies & Tools

The Regional Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software for tracking lead engagement, analytics platforms for measuring campaign performance, content management systems for website management, and marketing automation tools to streamline marketing initiatives. Familiarity with design software for creating marketing materials will also be advantageous.

Ideal Candidates

Ideal candidates for the Regional Marketing Manager position will possess a blend of strategic vision and practical marketing expertise. They should be results-oriented, adaptable, and driven by creativity and innovation. Strong interpersonal skills are essential for building relationships with various stakeholders, while a demonstrated knowledge of the higher education sector will contribute to their ability to understand and respond to market needs. A passion for education and a commitment to making a positive impact on learning experiences will also be highly valued in this role.