Regional Marketing Manager, North America Higher Education (USA REMOTE)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Turnitin, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Regional Marketing Manager for North America Higher Education at Turnitin is responsible for developing and executing marketing strategies that drive growth and engagement within the higher education sector across the United States. This role includes collaborating closely with sales teams, educational institutions, and internal stakeholders to ensure a coherent and impactful marketing presence that aligns with Turnitin’s overall business objectives. The successful candidate will leverage data-driven insights to create targeted campaigns, support product launches, and establish brand awareness, while managing budgets and tracking performance metrics.

Job Responsibilities

• Develop and implement comprehensive marketing plans tailored to the higher education market in North America.
• Collaborate with sales and product teams to create aligned marketing initiatives that support lead generation and conversion goals.
• Analyze market trends and customer insights to inform strategic marketing decisions.
• Manage budgets, ensuring efficient use of resources while achieving marketing objectives.
• Coordinate and oversee the execution of marketing campaigns across multiple channels, including digital, social media, events, and content marketing.
• Monitor, measure, and report on the effectiveness of marketing activities, making data-driven adjustments as necessary.
• Maintain strong relationships with key educational institutions and stakeholders to enhance brand loyalty and customer satisfaction.
• Lead the production of marketing materials, collateral, and messaging to support various initiatives.
• Stay informed about industry trends, competitor activities, and best practices in higher education marketing.
• Support the development of training programs and materials for sales teams to enhance their effectiveness in the field.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of relevant marketing experience, preferably within the higher education sector.
• Proven track record of developing and implementing successful marketing strategies.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in digital marketing tools, content management systems, and CRM software.
• Experience with social media management and online marketing techniques.
• Ability to work collaboratively in a remote environment while managing multiple projects and deadlines.
• Creative thinker with strong problem-solving abilities.
• Familiarity with educational technology and trends in higher education is a plus.

Technologies & Tools

This position utilizes a variety of technologies and tools essential for effective marketing execution. Key tools include customer relationship management (CRM) systems such as Salesforce, email marketing platforms like Mailchimp, content management systems (CMS), and digital analytics tools such as Google Analytics. Familiarity with social media management tools (e.g., Hootsuite) and marketing automation software is also beneficial for streamlining campaign management and measurement.

Ideal Candidates

The ideal candidate for the Regional Marketing Manager position at Turnitin possesses a proactive and strategic mindset, demonstrating a passion for the education sector and a commitment to advancing marketing initiatives that create meaningful impact. Candidates should be adept at collaboration, capable of fostering relationships across various teams and stakeholders. They exhibit strong leadership qualities and have a track record of driving results through innovative marketing approaches. Additionally, they should be adaptable and thrive in a fast-paced, ever-evolving environment characteristic of the education technology landscape.