Regional Marketing Manager, North America Higher Education (USA REMOTE)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Turnitin, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Regional Marketing Manager, North America Higher Education at Turnitin will be pivotal in driving marketing strategies to enhance the brand's presence within the North American higher education sector. This role involves collaborating with internal teams, overseeing marketing initiatives, and fostering relationships with educational institutions to promote Turnitin’s suite of products and services. The successful candidate will be responsible for developing and executing integrated marketing campaigns that align with organizational goals, ultimately leading to increased engagement, customer acquisition, and retention in the higher education market.

Job Responsibilities

• Develop and implement strategic marketing plans tailored to the higher education sector in North America.
• Collaborate with cross-functional teams, including sales, product management, and customer success, to ensure alignment of marketing efforts.
• Manage the creation and distribution of marketing collateral that effectively communicates product offerings and value propositions.
• Analyze market trends and customer needs to identify opportunities for growth and improvement.
• Oversee the execution of digital marketing campaigns, including email marketing, social media, and content marketing strategies.
• Attend and represent Turnitin at industry events, conferences, and webinars, building relationships with key stakeholders and partners.
• Track and report on the effectiveness of marketing initiatives using metrics and analytics to inform future campaigns.
• Manage budgets related to marketing projects to ensure optimal resource allocation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing, with a focus on the education sector preferred.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and metrics to inform strategies and decisions.
• Excellent written and verbal communication skills, with the ability to convey complex information effectively.
• Experience with digital marketing tools and platforms, including CRM systems, email marketing software, and social media management tools.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.

Technologies & Tools

The Regional Marketing Manager will utilize a variety of technologies and tools to enhance productivity and effectiveness in their role. Familiarity with customer relationship management (CRM) software such as Salesforce, email marketing platforms like Mailchimp or HubSpot, social media management tools, and analytics software such as Google Analytics will be essential for tracking campaign performance and customer engagement. Additionally, proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, will aid in data analysis and presentation of marketing strategies.

Ideal Candidates

An ideal candidate for the Regional Marketing Manager position will possess a blend of creative and analytical thinking, demonstrating strong problem-solving abilities and a passion for the education sector. They will be proactive, self-motivated, and adaptable in a fast-paced environment, demonstrating exceptional organizational skills and a keen attention to detail. A successful candidate will also exhibit a collaborative spirit, fostering strong relationships with colleagues and stakeholders to drive shared success in marketing initiatives.