Regional Marketing Manager, North America Higher Education (USA REMOTE)

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Job Overview

The Regional Marketing Manager for North America Higher Education at Turnitin will oversee the strategic development and execution of marketing initiatives aimed at higher education institutions across the United States. This role involves close collaboration with cross-functional teams to create compelling value propositions, utilize market intelligence, and enhance brand visibility. The manager will be responsible for driving engagement, fostering relationships with key stakeholders, and ensuring marketing efforts align with organizational objectives to support the growth of Turnitin’s offerings in the higher education sector.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the North American higher education market.
• Conduct market research to identify trends, opportunities, and competitive landscape, ensuring all initiatives are data-driven.
• Collaborate with the sales team to align marketing campaigns with sales objectives, contributing to revenue growth.
• Create and manage content for marketing collateral, including brochures, presentations, case studies, and webinars.
• Manage digital marketing efforts, including social media strategy, email campaigns, and website optimization.
• Establish and maintain relationships with key stakeholders within targeted institutions to foster partnerships and advocate for Turnitin solutions.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continued improvement.
• Manage marketing budgets effectively, allocating resources to maximize ROI and measure campaign success.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing within the higher education sector.
• Proven track record of developing successful marketing strategies and executing campaigns that drive engagement and sales.
• Strong understanding of digital marketing trends and tools, with hands-on experience in SEO, SEM, and social media marketing.
• Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Strong analytical skills to interpret market data and make informed decisions.
• Ability to thrive in a fast-paced, remote work environment, managing multiple projects simultaneously.

Technologies & Tools

This position will utilize a variety of technologies and software to streamline marketing efforts and enhance productivity. Familiarity with Customer Relationship Management (CRM) systems, such as Salesforce, is essential. Proficiency in marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and creative design software (e.g., Adobe Creative Suite) will be highly beneficial.

Ideal Candidates

Ideal candidates for this role will possess a blend of strategic thinking and creativity, coupled with strong leadership qualities. They will demonstrate resilience and adaptability, thriving in a dynamic environment while building strong relationships across various teams and institutions. A proactive approach, coupled with a passion for education technology and its impact on student success, will distinguish strong candidates in this role.