Regional Marketing Manager, North America Higher Education (USA REMOTE)

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Position Overview

The Regional Marketing Manager for North America Higher Education at Turnitin will oversee the strategic development and execution of marketing initiatives aimed at strengthening the organization's market position in the higher education sector. This role is key in enhancing brand visibility, driving customer engagement, and collaborating with cross-functional teams to ensure that marketing efforts align with overall business objectives. The successful candidate will be responsible for analyzing market trends, developing marketing strategies, and managing campaign performance while building strong relationships with educational institutions.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the higher education sector in North America.
• Conduct market research to identify trends, opportunities, and threats in the higher education landscape.
• Collaborate closely with sales teams to align marketing campaigns with sales goals and improve lead generation.
• Oversee the creation and execution of integrated marketing campaigns, including digital, print, and event marketing.
• Analyze campaign performance metrics and produce reports to optimize future marketing efforts.
• Manage relationships with external partners, vendors, and agencies to enhance marketing initiatives.
• Coordinate and host promotional events, webinars, and other outreach activities to connect with potential clients.
• Maintain an up-to-date understanding of competitive products and services within the higher education market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing roles, with at least 3 years focused in the higher education industry.
• Proven track record of developing successful marketing campaigns and driving customer engagement.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent written and verbal communication skills; experience in public speaking is a plus.
• Strong project management skills and ability to handle multiple assignments simultaneously.
• Familiarity with digital marketing tools and platforms, including CRM and marketing automation software.

Technologies & Tools

The Regional Marketing Manager will utilize various technologies and tools to facilitate marketing efforts. This includes but is not limited to Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, analytics tools for data measurement such as Google Analytics, and social media management tools to enhance engagement strategies. Proficiency in content management systems (CMS) and design software such as Adobe Creative Suite may also be beneficial in this role.

Ideal Candidates

Ideal candidates for the Regional Marketing Manager position will possess strong leadership qualities and a results-oriented mindset. They should demonstrate exceptional strategic thinking and creativity while being able to work collaboratively across teams. A candidate who is adaptable and thrives in a fast-paced environment will find this role rewarding. Moreover, a passion for education and a commitment to enabling institutions to achieve their goals will resonate well with Turnitin's mission and values.