Regional Marketing Manager, North America Higher Education (USA REMOTE)

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Job Overview

The Regional Marketing Manager for North America Higher Education at Turnitin will spearhead marketing strategies and initiatives tailored to the higher education sector within the North American region. This role requires a deep understanding of the educational landscape and an ability to align marketing efforts with the company's vision. The successful candidate will collaborate closely with cross-functional teams to implement campaigns, drive brand awareness, and enhance student engagement, ultimately contributing to sustained growth and market presence. This position is remote within the USA, allowing flexibility while fostering a results-driven culture.

Job Responsibilities

• Develop and execute comprehensive marketing strategies tailored to the higher education sector in North America.
• Conduct market research and analyze trends to identify opportunities for product differentiation and positioning.
• Collaborate with sales and product teams to align marketing objectives with business goals.
• Create and oversee the development of marketing materials, including content for digital campaigns, print, and social media.
• Manage and optimize marketing budgets, ensuring effective allocation of resources for maximum impact.
• Evaluate the performance of marketing campaigns and strategies, utilizing data analytics to inform future improvements.
• Build and maintain relationships with key stakeholders, including educational institutions and industry influencers.
• Organize and oversee events, webinars, and workshops aimed at engaging prospective clients and promoting Turnitin’s offerings.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing, particularly in the higher education sector.
• Proven track record in developing and executing successful marketing strategies.
• Strong analytical skills with experience in driving data-informed decisions.
• Exceptional written and verbal communication skills, with proficiency in creating compelling content.
• Demonstrated project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Familiarity with digital marketing tools and platforms, including SEO/SEM, content management systems, and social media analytics.

Technologies & Tools

The role of Regional Marketing Manager at Turnitin will require familiarity with a range of technologies and platforms. Key tools include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools such as Google Analytics. Additionally, experience with content management systems (CMS) and social media management tools is essential for executing effective marketing campaigns.

Ideal Candidates

The ideal candidate for this position will exhibit a blend of strategic thinking and creative problem-solving abilities, with an innate passion for education and technology. They should possess strong interpersonal skills to effectively collaborate with various teams and external partners. A successful Regional Marketing Manager will be adaptable, resilient, and thrive in a remote work environment while showcasing a commitment to Turnitin's mission of supporting academic integrity and improving learning outcomes.