Regional Marketing USCAN Tradeshow Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Cytiva, so some details may not match this job. The employer's own page has the real description.

Overview

The Regional Marketing USCAN Tradeshow Manager at Cytiva will play a pivotal role in strategizing, planning, and executing tradeshow initiatives that drive brand awareness and product promotion in the US and Canada. This position involves coordinating logistics, managing budgets, collaborating with cross-functional teams, and ensuring a seamless experience at tradeshows and events. The ideal candidate will thrive in a dynamic environment and be adept at balancing multiple priorities to achieve optimal results in alignment with corporate marketing strategies.

Job Responsibilities

• Develop and implement regional tradeshow strategies to enhance brand visibility and promote new products.
• Manage end-to-end planning for tradeshows, including booth design, logistics, and staffing.
• Collaborate with sales teams to ensure alignment of marketing messaging and sales objectives.
• Oversee budget management for tradeshow activities, ensuring all financial targets are met.
• Evaluate and select suitable trade shows and events that align with corporate objectives.
• Coordinate with external vendors and partners to determine booth logistics, audiovisual requirements, and promotional materials.
• Analyze post-event feedback and performance metrics to optimize future tradeshow participation.
• Manage the development of event collateral, including brochures, presentations, and digital content.
• Act as a key point of contact for all tradeshow-related inquiries within the organization.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, specifically in tradeshow or event management.
• Strong understanding of marketing principles and strategies, with a proven track record of successful tradeshow management.
• Exceptional organizational and project management skills, with attention to detail.
• Excellent written and verbal communication skills, with the ability to engage diverse stakeholders.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot) as well as Microsoft Office Suite.
• Ability to travel domestically and internationally as required for tradeshow attendance and site visits.

Technologies & Tools

The Regional Marketing USCAN Tradeshow Manager will utilize a variety of technologies and tools to streamline operations and enhance effectiveness in role performance. Key software includes Customer Relationship Management (CRM) systems like Salesforce for tracking leads and opportunities, marketing automation platforms such as HubSpot for campaign management, and design tools like Adobe Creative Suite for developing marketing materials. Additionally, project management software may be employed to oversee timelines and budgets effectively.

Ideal Candidates

Ideal candidates for the Regional Marketing USCAN Tradeshow Manager position at Cytiva are innovative thinkers with a strong focus on results. They possess a proven ability to work under tight deadlines and handle multiple projects concurrently. Successful candidates exhibit outstanding interpersonal skills, allowing them to collaborate effectively within cross-functional teams. They also demonstrate a passion for the biotechnology industry and an eagerness to engage with client needs, ultimately driving successful marketing initiatives.