Regional Marketing USCAN Tradeshow Manager

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Written by AI from the job title and company, not by Cytiva, so some details may not match this job. The employer's own page has the real description.

Position Overview

As the Regional Marketing USCAN Tradeshow Manager at Cytiva, you will be responsible for the strategic planning, execution, and evaluation of trade show initiatives across the US and Canada. This role includes collaborating with cross-functional teams to drive brand awareness, enhance customer engagement, and achieve lead generation goals at various industry-related events. You will manage multiple trade shows simultaneously, ensuring that all aspects of the event logistics, promotion, and follow-up align with Cytiva's marketing objectives and corporate standards.

Job Responsibilities

• Develop and execute a comprehensive tradeshow strategy in alignment with regional marketing goals.
• Coordinate logistics for trade shows, including booth design, shipping, staffing, and promotional materials.
• Manage budgets for each trade show, ensuring cost-effective solutions while maximizing impact.
• Work closely with sales teams to understand objectives and integrate their feedback into show planning.
• Evaluate tradeshow performance through metrics such as lead generation, customer interaction, and brand visibility.
• Collaborate with external vendors and agencies for booth design, logistics, and promotional items.
• Maintain and update tradeshow calendar and monitor industry-relevant opportunities for participation.
• Lead post-event analyses and reporting to determine ROI and inform future tradeshow strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing or event management, preferably within the life sciences or biotechnology industry.
• Proven track record of managing successful trade show initiatives.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication skills, both written and verbal, with an aptitude for relationship building.
• Proficient in CRM and marketing automation tools, as well as Microsoft Office Suite.
• Willingness to travel frequently for trade shows and other events as needed.

Technologies & Tools

The Regional Marketing USCAN Tradeshow Manager will utilize a variety of technologies and tools pertinent to event management and marketing analytics. Familiarity with CRM software (such as Salesforce), marketing automation platforms (such as HubSpot), and event management systems (such as Cvent) is essential. Additionally, proficiency in graphics design software (such as Adobe Creative Suite) may be advantageous for promotional material creation.

Ideal Candidates

Ideal candidates for the Regional Marketing USCAN Tradeshow Manager position will demonstrate a strong passion for marketing and events, complemented by creative problem-solving skills. They should possess an unwavering attention to detail and a proactive approach to managing logistics. Successful individuals will be adaptable, able to work under pressure, and be committed to continuous learning to keep abreast of industry trends. Strong leadership qualities, combined with a collaborative spirit, will contribute to the achievement of team goals and organizational success.