[Remote] Director of Market Research (Marketing Strategy exp req)

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Job Overview

The Director of Market Research at Rhodes Wolfe will play a pivotal role in guiding our marketing strategies by analyzing market trends, consumer insights, and competitive dynamics. This remote position demands a seasoned professional who can lead a team of market research analysts to gather and interpret data that informs strategic decision-making. The ideal candidate will exhibit a robust understanding of marketing strategies and the ability to convert data into actionable insights that propel the company’s growth. By collaborating closely with cross-functional teams, this Director will ensure that research outcomes align with overall business objectives and drive efficient marketing initiatives.

Job Responsibilities

• Lead the development and execution of comprehensive market research strategies to support marketing initiatives.
• Oversee and manage a team of market research analysts, providing mentorship and guidance in data processing and analysis.
• Conduct qualitative and quantitative research to gather consumer insights and market trends.
• Analyze data from various sources to identify patterns, trends, and opportunities for growth.
• Prepare and present detailed reports and presentations to senior management on research findings and implications.
• Collaborate with marketing, sales, and product development teams to ensure alignment on strategic goals.
• Monitor and evaluate competitors' activities, market conditions, and trends to inform strategic planning.
• Manage budgets for market research projects and ensure timely delivery of results within specified deadlines.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 7 years of experience in market research, with at least 3 years in a leadership role.
• Proven expertise in developing and implementing market research methodologies and strategies.
• Strong analytical skills with the ability to interpret complex data sets.
• Exceptional communication and presentation skills, with a track record of conveying findings to diverse stakeholders.
• Experience using statistical software and market research tools (e.g., SPSS, SAS, Qualtrics).
• Strong project management abilities, with a focus on results-driven outcomes.

Technologies & Tools

This position requires proficiency in various technologies and tools essential for effective market research. Candidates should be familiar with data analysis software such as SPSS, SAS, or R, as well as survey platforms like Qualtrics or SurveyMonkey. A solid understanding of CRM software, such as Salesforce, will also be beneficial. Familiarity with presentation tools (e.g., PowerPoint, Tableau) for compiling research findings into reports will be advantageous in this role.

Ideal Candidates

The ideal candidate for the Director of Market Research position at Rhodes Wolfe will possess a strong combination of analytical thinking and strategic insight. They will demonstrate a proactive approach to problem-solving and be adept at translating complex data into clear, actionable insights. Strong leadership qualities, including the ability to inspire and motivate a team, along with excellent interpersonal skills, are crucial for success in this role. The perfect candidate will also thrive in a fast-paced, dynamic environment and show a genuine passion for using market research to drive business outcomes.