(Remote) Marketing Manager Strategic Partnerships

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Written by AI from the job title and company, not by Fidelity Life, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager of Strategic Partnerships at Fidelity Life will play a pivotal role in driving growth through the development and management of strategic partnerships. This remote position primarily focuses on collaborating with external partners to create joint marketing initiatives, enhancing brand visibility, and meeting organizational goals. The successful candidate will be responsible for building and maintaining productive relationships while leading marketing campaigns that align with both Fidelity Life's objectives and those of its partners.

Job Responsibilities

• Develop and implement strategic marketing plans that align with partnership goals.
• Identify and evaluate potential partnership opportunities to expand market reach.
• Collaborate with internal teams to create joint marketing materials and campaigns.
• Maintain ongoing communication and relationship management with partners.
• Analyze partnership performance metrics to assess ROI and marketing effectiveness.
• Prepare and present regular progress reports to senior management.
• Coordinate promotional activities including webinars, events, and digital campaigns.
• Stay informed on industry trends and competitive landscape to leverage new opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years experience in marketing or partnership management roles.
• Strong understanding of digital marketing strategies and tools.
• Proven ability to cultivate relationships and navigate complex partner dynamics.
• Excellent communication and presentation skills.
• Strong analytical skills and experience with data-driven decision making.
• Ability to work independently and collaboratively in a remote setting.
• Proficiency in marketing automation and CRM tools (e.g., Salesforce, HubSpot).

Technologies & Tools

This position will require proficiency in various technologies and software tools, including but not limited to marketing automation platforms such as HubSpot and Salesforce CRM, data analytics tools like Google Analytics, and collaboration platforms such as Slack and Zoom. Familiarity with social media management tools and content creation software will also be beneficial in executing strategic campaigns effectively.

Ideal Candidates

The ideal candidate will possess a strategic mindset with a strong focus on relationship-building and collaborative marketing efforts. They will be results-oriented, proactive, and have a passion for innovation in the marketing space. Effective communicators, with the ability to engage both internal teams and external partners, will thrive in this role. Additionally, a strong entrepreneur spirit and adaptability to changing environments are essential traits for success in this fast-paced organization.