Remote Senior Manager - Account-Based Marketing (ABM)

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Job Overview

The Remote Senior Manager - Account-Based Marketing (ABM) at Get It - Marketing will play a crucial role in developing and executing strategic marketing initiatives tailored specifically for key accounts. The selected candidate will lead a dynamic team to identify high-value prospects, foster long-term relationships, and integrate personalized marketing strategies that drive customer engagement and revenue growth. This position requires exceptional leadership skills, innovative thinking, and a strong analytical mindset to ensure the effectiveness of ABM campaigns across various channels.

Job Responsibilities

• Design and implement comprehensive ABM strategies that align with the company's overall business objectives.
• Collaborate with sales, product, and content teams to develop customized marketing plans for target accounts.
• Analyze account performance data to gauge the success of marketing initiatives and adjust strategies accordingly.
• Lead and mentor the ABM team to enhance skills, drive performance, and encourage professional development.
• Establish metrics to measure the effectiveness of ABM campaigns and report on ROI to stakeholders.
• Utilize marketing automation tools to streamline processes and improve campaign execution.
• Stay updated with industry trends and six relevant technologies to identify opportunities for innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with a strong focus on account-based or enterprise marketing.
• Proven track record in developing and executing successful ABM strategies.
• Exceptional leadership and team management skills.
• Strong analytical capabilities with proficiency in using analytics tools to drive insights.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments.
• Familiarity with CRM platforms and marketing automation tools.

Technologies & Tools

The Remote Senior Manager - Account-Based Marketing will predominantly utilize a variety of technologies and tools to optimize marketing efforts. Key software includes Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and data management platforms. Familiarity with social media advertising tools and email marketing services is also essential to enhance customer engagement and campaign effectiveness.

Ideal Candidates

Ideal candidates for this position are strategic thinkers who demonstrate a blend of creativity and analytical skills. They possess a deep understanding of the sales process and are adept at translating complex data into actionable marketing insights. Strong interpersonal abilities are essential, allowing them to build relationships and collaborate effectively within cross-functional teams. A genuine passion for driving results, combined with the ability to thrive in a fast-paced, dynamic environment, is critical for success in this role.