Remote Senior Manager, Marketing Analytics

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Written by AI from the job title and company, not by Alliance Animal Health, so some details may not match this job. The employer's own page has the real description.

Overview

Alliance Animal Health is seeking a Remote Senior Manager, Marketing Analytics, who will play a pivotal role in driving data-informed marketing strategies that enhance our brand presence and customer engagement. The successful candidate will be tasked with analyzing large sets of marketing data, providing strategic insights to guide marketing campaigns, and collaborating with cross-functional teams. This position calls for a seasoned professional with a strong analytical mindset who can translate data into actionable marketing insights and drive performance across various channels.

Job Responsibilities

• Develop and execute marketing analytics strategies to optimize campaign performance and return on investment (ROI).
• Analyze customer behavior and market trends to derive actionable insights for marketing initiatives.
• Collaborate with marketing, sales, and IT teams to implement data-driven approaches and enhance reporting tools.
• Create and maintain dashboards and reports that effectively communicate metrics and performance to stakeholders.
• Lead a team of marketing analysts, providing mentorship and guidance to elevate their analytical capabilities.
• Present analytics findings and recommendations to senior management for informed decision-making.
• Monitor competitor marketing strategies and market developments to identify new opportunities.

Qualifications

• Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics or data analysis.
• Proficiency in data analytics tools such as Google Analytics, Tableau, or similar software.
• Strong skills in SQL, Excel, and statistical analysis.
• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Experience with marketing automation platforms and CRM systems is a plus.
• Ability to work collaboratively in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Marketing Analytics will utilize a variety of technologies and software tools to gather and analyze marketing data. Key platforms include Google Analytics for web analytics, Tableau for data visualization, and SQL-based databases for data querying. Additionally, familiarity with CRM systems and marketing automation tools will be beneficial for integrating analytics across marketing channels.

Ideal Candidates

The ideal candidate for the Remote Senior Manager, Marketing Analytics position will possess a combination of analytical expertise and strategic thinking skills. They should be detail-oriented, proactive in identifying opportunities for improvement, and passionate about leveraging data to drive marketing effectiveness. The candidate must demonstrate strong leadership abilities, be adept at collaborating across departments, and exemplify a growth mindset to foster a culture of data-driven decision-making within the organization.