Retail Media Marketing Manager

About this kind of role

What a Retail Media Marketing Manager usually does. The employer's own details are in the listing.

Typically does: Manages advertising campaigns on retailer websites and apps, focusing on product visibility and sales growth for brands. This involves planning, executing, and optimizing digital advertising strategies, often within a specific category or product area. Responsibilities include analyzing campaign performance, identifying trends, and making data-driven recommendations to improve results. They collaborate with brands and the retailer’s internal teams to ensure alignment and achieve marketing objectives.

Tools and skills: Proficiency in retail media platforms (such as Amazon Advertising, Walmart Connect, or Instacart Ads), data analytics tools (like Google Analytics), Microsoft Excel, and strong communication and project management skills are generally required.

Good fit for: Individuals with a background in digital marketing, e-commerce, or advertising, and a strong analytical mindset, often thrive in this role.