Search Engine Marketing Manager (Remote, Miami)

About this kind of role

What a Search Engine Marketing Manager (Remote, Miami) usually does. The employer's own details are in the listing.

Typically does: A Search Engine Marketing Manager plans, executes, and optimizes paid advertising campaigns on search engines like Google and Bing. This involves keyword research, ad copywriting, bid management, and analyzing campaign performance to maximize return on investment. They also monitor industry trends and competitor activities to identify new opportunities and refine strategies. Reporting on campaign results and making data-driven recommendations for improvement are also key responsibilities.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, and keyword research tools is essential, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to adapt to rapidly changing technologies often excel in this role.