Search Engine Marketing Manager (Remote, Minneapolis)

About this kind of role

What a Search Engine Marketing Manager (Remote, Minneapolis) usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid search campaigns across platforms like Google and Bing to drive traffic and conversions. This includes keyword research, ad copy creation, bid management, and performance analysis. A Search Engine Marketing Manager also monitors industry trends and implements strategies to improve campaign effectiveness and return on investment. They often collaborate with content and creative teams to ensure alignment and maximize results.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, and keyword research tools is essential, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a data-driven mindset, a strong understanding of digital marketing principles, and a passion for continuous learning and optimization typically thrive in this role.