Search Engine Marketing Manager (Remote, Raleigh)

About this kind of role

What a Search Engine Marketing Manager (Remote, Raleigh) usually does. The employer's own details are in the listing.

Typically does: A Search Engine Marketing Manager plans, executes, and optimizes paid advertising campaigns on search engines like Google and Bing. This involves keyword research, ad copywriting, bid management, and analyzing campaign performance to maximize return on investment. They also monitor industry trends and competitor activities to identify opportunities for improvement and ensure campaigns remain effective. Reporting on campaign results and making data-driven recommendations are also key responsibilities.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, and a strong understanding of SEO principles, keyword research tools, and data analysis are typically required.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to adapt to rapidly changing technologies often excel in this role.