Search Engine Marketing Manager (SEM) - Remote

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Written by AI from the job title and company, not by Yelp, so some details may not match this job. The employer's own page has the real description.

Overview

The Search Engine Marketing Manager (SEM) at Yelp will be responsible for developing, implementing, and managing effective paid search strategies aimed at increasing the visibility and user engagement of Yelp's services. This position requires an analytical mind and a creative approach to optimize ad campaigns, drive traffic, and enhance brand awareness across various platforms. The SEM Manager will collaborate closely with various teams to achieve targeted results while ensuring alignment with Yelp's overall marketing objectives.

Job Responsibilities

• Develop and execute paid search campaigns across multiple platforms, ensuring alignment with overall marketing strategies.
• Conduct keyword research to identify high-value search terms that align with business goals.
• Optimize ad copy and landing pages to improve conversion rates and organic performance.
• Monitor and analyze campaign performance using analytical tools, adjusting strategies as needed based on data insights.
• Manage budgets, forecasts, and reporting on SEM performance metrics to senior management.
• Collaborate with cross-functional teams, including Marketing, Sales, and Technology, to ensure a cohesive SEM strategy.
• Stay updated with industry trends and best practices to maintain a competitive edge in the market.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in search engine marketing or a related digital marketing role.
• Proficient in Google Ads, Bing Ads, and other PPC platforms, with a strong understanding of bid management and optimization.
• Experience with SEO principles and the ability to integrate SEM and SEO efforts.
• Strong analytical skills with expertise in data-driven decision-making and performance analysis tools (e.g., Google Analytics, SEMrush).
• Excellent communication and interpersonal skills, capable of explaining complex concepts to non-technical stakeholders.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

Technologies & Tools

The Search Engine Marketing Manager will utilize various technologies and tools, including Google Ads, Bing Ads, Google Analytics, SEMrush, and other SEM analytics software. Familiarity with customer relationship management (CRM) platforms, content management systems (CMS), and advanced Excel functions will be essential in managing campaigns and analyzing performance data.

Ideal Candidates

Ideal candidates for this position are analytical thinkers who possess both technical and creative skills, allowing them to develop innovative search strategies. They should demonstrate a proactive attitude, showcasing the ability to adapt to changing market dynamics and tackle challenges with enthusiasm. Strong team players with excellent communication skills and a commitment to achieving results will thrive in this role, contributing to Yelp's ongoing success in a competitive landscape.