Search Engine Marketing Manager

About this kind of role

What a Search Engine Marketing Manager usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid advertising campaigns across search engines like Google and Bing. This includes keyword research, ad copy creation, bid management, and performance analysis to maximize return on investment. A Search Engine Marketing Manager also monitors industry trends and algorithm updates to adapt strategies and maintain a competitive edge. They often collaborate with content and creative teams to ensure alignment between marketing efforts.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, keyword research tools, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a data-driven mindset, strong analytical abilities, and a passion for digital marketing often thrive in this role.