Search Engine Optimization Manager

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Written by AI from the job title and company, not by King Edward First, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Search Engine Optimization Manager at King Edward First will be pivotal in enhancing the company's online presence by driving organic traffic and improving search engine rankings. This role involves the development and execution of effective SEO strategies, conducting keyword research, optimizing website content, and analyzing performance metrics to consistently refine and adjust strategies. The ideal candidate will collaborate across departments, provide insights that inform broader marketing initiatives, and stay abreast of ever-evolving SEO trends and algorithm updates.

Job Responsibilities

• Develop and implement comprehensive SEO strategies to increase website visibility and organic search rankings.
• Conduct keyword research and analysis to identify new opportunities for content creation and optimization.
• Optimize on-page elements, including title tags, meta descriptions, and header tags to improve user engagement and search visibility.
• Monitor, analyze, and report on website performance metrics using tools such as Google Analytics and Search Console.
• Work closely with content creators to ensure that SEO best practices are integrated during content development.
• Conduct regular SEO audits to identify gaps and opportunities for improvement.
• Stay updated on the latest SEO trends, algorithm changes, and best practices to enhance overall strategies.
• Coordinate with the IT and Web Development teams to ensure SEO-friendly website architecture and performance optimization.
• Manage SEO campaigns and budgets, ensuring alignment with overall marketing goals and objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in SEO and digital marketing.
• Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, and Google Analytics.
• Strong understanding of on-page and off-page SEO techniques.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Experience with HTML, CSS, and content management systems (CMS) preferred.
• Strong verbal and written communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Search Engine Optimization Manager will primarily work with various digital marketing and analytics platforms, including Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs. Familiarity with HTML, CSS, and WordPress will also be advantageous for better collaboration with web development teams and effective implementation of SEO strategies.

Ideal Candidates

The ideal candidates for the Search Engine Optimization Manager position at King Edward First possess a strategic mindset combined with a hands-on approach to SEO execution. They are detail-oriented, demonstrating exceptional organizational skills and an ability to analyze complex data sets. Strong communicators, both orally and in writing, they actively seek collaborative opportunities within cross-functional teams. In addition, a passion for staying ahead of industry trends and adapting quickly to changes makes them exemplary representatives of our brand’s values and vision.