Search Engine Optimization Manager

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Written by AI from the job title and company, not by Levergy® [Digital Marketing for the Trades | ServiceTitan Partner], so some details may not match this job. The employer's own page has the real description.

Job Overview

The Search Engine Optimization (SEO) Manager at Levergy® will play a pivotal role in enhancing the online visibility and search performance of our digital marketing services targeted for the trades industry. This position involves developing and implementing effective SEO strategies, analyzing website traffic trends, and optimizing content for higher search engine rankings. The SEO Manager will collaborate with cross-functional teams to promote best practices in SEO, provide insights on competitor strategies, and drive continuous improvements in our organic search traffic.

Job Responsibilities

• Develop and implement comprehensive SEO strategies to maximize search engine rankings and organic traffic.
• Conduct keyword research and analysis to inform content creation and on-site optimization.
• Monitor and analyze website performance metrics using SEO tools and analytics software.
• Optimize website structure, metadata, and content to enhance user experience and search visibility.
• Stay updated with industry trends, algorithm updates, and competitive analysis to refine SEO strategies.
• Collaborate with content writers and marketing teams to create high-quality and relevant content.
• Provide regular reporting on SEO performance, initiatives, and emerging opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in SEO or digital marketing.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
• Strong understanding of search engine algorithms and ranking methods.
• Excellent analytical skills with a data-driven mindset.
• Proficient in HTML, CSS, and website content management systems.
• Effective communication skills, both written and verbal.

Technologies & Tools

The SEO Manager will utilize a variety of technologies and tools essential for effective SEO management, including Google Analytics for data analysis, SEMrush for keyword tracking, Moz for site audits, and Ahrefs for competitor analysis. Familiarity with CMS platforms like WordPress, along with tools for A/B testing, heatmaps, and technical SEO, will also be critical in maintaining enhanced website performance.

Ideal Candidates

Ideal candidates for the SEO Manager position possess a strong combination of analytical thinking and creativity. They should demonstrate a passion for search engine marketing, exhibit a proactive approach to problem-solving, and maintain a keen eye for detail. The ability to work collaboratively in a fast-paced environment, along with excellent time management skills, will be crucial for effectively executing SEO initiatives and driving measurable results.