Search Engine Optimization Manager

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Written by AI from the job title and company, not by The Sage Group, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Sage Group is seeking a detail-oriented and results-driven Search Engine Optimization (SEO) Manager to enhance the online visibility and performance of our digital properties. The ideal candidate will be responsible for developing and executing effective SEO strategies that increase organic traffic and improve search engine rankings. This role requires a comprehensive understanding of search engine algorithms, market trends, and user behavior to optimize content and enhance user experience across various platforms. The SEO Manager will collaborate closely with cross-functional teams, including content, marketing, and product management, to align SEO initiatives with overarching business goals.

Job Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Monitor, analyze, and report on website performance metrics, including traffic, ranking, and conversion rates.
• Collaborate with content creators to ensure SEO best practices are properly implemented for all digital assets.
• Stay up-to-date with the latest trends and changes in SEO, search engine algorithms, and digital marketing strategies.
• Manage technical SEO audits and collaborate with IT/development teams to rectify issues affecting website performance.
• Create and present reports and dashboards that communicate the effectiveness of SEO efforts and suggest improvements.
• Implement link-building strategies to enhance domain authority and overall site credibility.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (3+ years) in search engine optimization and digital marketing.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs) and concepts.
• Proficiency in HTML, CSS, and CMS platforms (e.g., WordPress, Shopify).
• Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Strong communication skills, both verbal and written, with an emphasis on collaboration.
• Familiarity with paid search strategies and their integration with organic search tactics is a plus.

Technologies & Tools

In this position, the SEO Manager will utilize various technologies and tools to optimize web performance, including Google Search Console, Bing Webmaster Tools, and keyword tracking software. Familiarity with content management systems (CMS) such as WordPress, along with analytics platforms like Google Analytics and Adobe Analytics, is essential for effective performance tracking and reporting. Additionally, knowledge of on-page SEO plugins and tools such as Yoast SEO and Screaming Frog will be beneficial in executing tasks efficiently.

Ideal Candidates

The ideal candidate for the Search Engine Optimization Manager role possesses a blend of creative and analytical skills, with a passion for digital marketing and a keen eye for detail. They should be proactive in identifying and adapting to changes in search engine policies and market trends. Strong interpersonal skills and the ability to work collaboratively across teams will be crucial for success in this role. A solutions-oriented mindset, coupled with a commitment to continuous learning and improvement in the field of SEO, will help drive initiatives that align with The Sage Group's vision and goals.