Search Marketing Manager

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Written by AI from the job title and company, not by Chewy, so some details may not match this job. The employer's own page has the real description.

Overview

The Search Marketing Manager at Chewy will play a pivotal role in driving our digital marketing strategy through a comprehensive approach to search engine optimization (SEO) and pay-per-click (PPC) advertising. This position requires a strategic thinker with a keen understanding of search marketing dynamics, who can analyze performance metrics to develop actionable insights. The ideal candidate will collaborate with cross-functional teams to enhance visibility and engagement, optimize website content, and lead initiatives that boost brand presence in search engine results.

Job Responsibilities

• Develop, execute, and manage comprehensive SEO and PPC strategies to improve non-branded traffic and conversion rates.
• Conduct keyword research and competitive analysis to identify trends and opportunities within the search marketing landscape.
• Monitor, analyze, and report on SEO performance metrics and adjust strategies accordingly to maximize ROI.
• Collaborate with content, design, and product teams to create optimized content aligned with business objectives.
• Implement and manage A/B testing for on-page and off-page SEO initiatives to enhance user experience and site performance.
• Stay updated with the latest search engine algorithms, industry trends, and best practices to ensure the Chewy website maintains high visibility.
• Manage budget allocations for PPC campaigns and track expenditures against marketing goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience (3-5 years) in SEO and PPC management within a digital marketing environment.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proficient in the use of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and PPC management platforms (e.g., Google Ads, Bing Ads).
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced and dynamic team environment.

Technologies & Tools

The Search Marketing Manager will utilize a range of technologies and tools, including but not limited to Google Analytics, Google Ads, SEMrush, Ahrefs, and various content management systems (CMS). Proficiency in Excel for data management and analysis is essential, along with familiarity with HTML and web technologies to effectively implement and monitor search strategies.

Ideal Candidates

Ideal candidates for the Search Marketing Manager position at Chewy will be detail-oriented, results-driven individuals with a passion for digital marketing and a love for pets. They should exhibit strong problem-solving skills, the ability to adapt in a rapidly changing environment, and a proactive approach to learning and growth. A collaborative spirit, creative thinking, and a keen ability to thrive under pressure are essential qualities that will contribute to their success in this role.