Search Marketing Manager

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Written by AI from the job title and company, not by Chewy, so some details may not match this job. The employer's own page has the real description.

Overview

The Search Marketing Manager at Chewy will be instrumental in driving the company's online presence and customer engagement through search marketing strategies. This role entails developing, implementing, and optimizing search engine marketing campaigns across various platforms. The ideal candidate will work to enhance visibility, drive traffic, and subsequently increase customer acquisition and retention through data-driven decisions and innovative marketing techniques.

Job Responsibilities

• Develop and manage comprehensive search marketing strategies to enhance brand visibility and drive online sales growth.
• Conduct keyword research and analysis to identify opportunities and inform campaign planning.
• Oversee the creation and optimization of paid search campaigns, ensuring budget allocation aligns with performance goals.
• Analyze campaign performance using advanced analytics tools and derive actionable insights to improve outcomes.
• Collaborate with the content marketing team to ensure alignment between SEO strategies and content initiatives.
• Monitor industry trends and competitor performance to stay ahead in search engine marketing practices.
• Provide regular reporting and forecasts on search marketing performance to senior leadership.
• Lead a team of marketing specialists, providing guidance and mentorship to achieve departmental objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in search marketing, with a proven record of managing PPC and SEO campaigns.
• Proficiency in using marketing software and analytics tools, such as Google Analytics, AdWords, and SEMrush.
• Strong analytical skills with the ability to convert data into insights and actionable strategies.
• Excellent communication skills, both written and verbal, to liaise effectively across departments.
• Demonstrated ability to work in a fast-paced environment and manage multiple priorities efficiently.

Technologies & Tools

The Search Marketing Manager will utilize a variety of technologies and tools to enhance search marketing effectiveness. Key tools include Google Ads and Google Analytics for campaign management and performance tracking; SEMrush and Moz for SEO optimization; and HubSpot for inbound marketing workflows. Familiarity with data visualization tools, such as Tableau, will also be advantageous for reporting and data interpretation.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical thinking, allowing for innovative approaches to search marketing challenges. They should be results-oriented, demonstrating a passion for digital marketing with a proactive attitude towards driving company growth. A collaborative spirit and the ability to lead and inspire a team will also characterize a successful candidate, along with a commitment to achieving excellence in all marketing initiatives.