Search Marketing Manager (Remote, Buenos Aires)

About this kind of role

What a Search Marketing Manager (Remote, Buenos Aires) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager develops and implements strategies to increase a company's visibility in search engine results pages. This involves managing paid advertising campaigns, optimizing website content for search engines, and analyzing data to improve performance. They often conduct keyword research, monitor competitor activity, and collaborate with other marketing teams to ensure alignment. The role focuses on driving qualified traffic to a website and ultimately contributing to business goals.

Tools and skills: Proficiency in Google Analytics, Google Ads, Search Engine Optimization (SEO) tools like SEMrush or Ahrefs, and a strong understanding of keyword research and data analysis are essential.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to adapt to rapidly changing search engine algorithms often thrive in this role.