Search Marketing Manager (Remote, Chicago)

About this kind of role

What a Search Marketing Manager (Remote, Chicago) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager plans, executes, and optimizes search engine marketing campaigns, primarily focusing on paid search advertising. This involves keyword research, ad copy creation, bid management, and performance analysis to maximize return on investment. They also monitor search engine trends and algorithm updates to adapt strategies and maintain campaign effectiveness. Reporting on campaign performance and making data-driven recommendations for improvement are key responsibilities.

Tools and skills: Proficiency in Google Ads, Microsoft Advertising, Google Analytics, keyword research tools, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to thrive in a data-driven environment often excel in this role.