Search Marketing Manager (Remote, Cordoba)

About this kind of role

What a Search Marketing Manager (Remote, Cordoba) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager develops and implements strategies to increase a company's visibility in search engine results pages. This involves managing paid advertising campaigns, optimizing website content for search engines, and analyzing website traffic and search trends. They often conduct keyword research, monitor competitor activity, and work to improve the overall return on investment for search marketing efforts. Responsibilities may also include collaborating with other marketing teams to ensure alignment and consistency.

Tools and skills: Proficiency in Google Analytics, Google Ads, SEO tools (like SEMrush or Ahrefs), and a strong understanding of keyword research, on-page and off-page optimization techniques, and data analysis are typically required.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and a desire to stay up-to-date with the ever-changing landscape of search engine algorithms often excel in this role.