Search Marketing Manager (Remote, Dallas)

About this kind of role

What a Search Marketing Manager (Remote, Dallas) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager develops and implements strategies to increase a company's visibility in search engine results pages. This involves managing paid advertising campaigns, optimizing website content for search engines, and analyzing data to improve performance. They often conduct keyword research, monitor competitor activity, and collaborate with other marketing teams to ensure alignment. The role focuses on driving qualified traffic to a website and ultimately contributing to business goals.

Tools and skills: Proficiency in Google Analytics, Google Ads, Search Engine Optimization (SEO) tools like SEMrush or Ahrefs, and strong analytical and data interpretation skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and a desire to stay up-to-date with the ever-changing landscape of search engine marketing often excel in this role.